How User Experience Design Can Strengthen Your Brand

What makes Apple so Iconic? It’s not just the quality of its products or helpfulness of its customer service.

It’s the sleek appearance and the smooth overall experience. Apple’s design forbids crowdedness or complexity and instead favors a clean, minimalistic, and straightforward look. Everything from the physical design of Apple’s products to its user interfaces emphasizes simplicity and ease of use.

There’s no stress or complexity — the corresponding user experience is therefore also simple, straightforward, and easy. This is what makes the brand so memorable.

UX determines brand perception

Today, UX is indistinguishable from a user’s perception of the overall brand.

User experience design encompasses much more than just the look of your website, platform, or app, and it begins before your users even land on your site. Google recently discovered that 53% of mobile users will leave a website if it doesn’t load within 3 seconds. If it takes longer than that, you can guarantee your user just went to your competitor’s site.

Modern enterprises are judged relentlessly on the quality of the user experience. Everyday consumers leave websites that have cluttered UI and slow load times in favor of more intuitive and responsive competitors. For many customers, it’s a matter of trust.

Dive Deeper: User Experience Best Practices to Boost Conversions

Gain user trust with better usability

Website usability is so important that 94% of visitors will exit and stop trusting a site if it has a poor web design. As a consequence, consumers are unlikely to trust in a brand that doesn’t invest in its user experience.

The reason for this is that user experience comes down to understanding the priorities and goals of your users. If the user experience design is poorly optimized, then it looks like the needs of your users are over your head.

Subpar UX will limit your ability to gain the trust of the user and prevent you from building a relationship with them. Instead, you must create a user experience that meets the needs of your customers.

Keep simplicity at the forefront

Creating a consistent and straightforward user experience is key to fortifying your brand.

Emphasizing simplicity and directness in your UX helps ensure your value proposition is clear — something potential customer want to understand before they spend time browsing your site. KoMarketing finds that 46% of website visitors will leave if there is a “lack of message.”

There is often a need to include lots of information on the homepage, or other primary pages in the user journey. But remember, simplicity is key. Crowding your interface with too much text can not only look messy, but it can make it difficult for users to find the information they’re looking for.

Use a web design layout that clearly explains your services and provides your contact information in a place that is readily accessible (such as the toolbar).

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Contextual guidance instantly simplifies UX

Even with improved UI, many platforms and sites could benefit from added solutions designed to improve usability. The most effective approach is to use a navigation solution that provides contextual guidance.

Based on an individual user’s contextual factors (such as the user’s current actions, prior online behavior, time on page, etc.) the solution would proactively deploy support prompts and navigational assistance.

Whether they are seeking information or attempting to complete an unfamiliar process, your users are never lost. They can complete each action with ease and efficiency.

The risk of users getting frustrated and leaving your site or app is minimized, and your users form a more positive impression of your brand.

Such solutions, like WalkMe’s Digital Adoption Platform (DAP),  are powered by machine learning and artificial intelligence, which increasingly learn the needs of your users and produce unparalleled insights into user behavior.

With the DAP, you can view real user data and better understand the user journey. From here on you can provide tailored guidance to help future customers. By eliminating user barriers, you can ensure that your user has the best user experience.

Improve user experience design to strengthen your brand and build better customer relationships

The user experience design of your website, platform, or app carries far more weight than just aesthetics.

Taking the time to create a smooth and easy user experience that meets the needs of your customers will strengthen your brand and start you off on the right foot to build a relationship with them.

An outstanding user experience allows the customer to interact directly with your brand and increase loyalty. It will position your brand as an authority that the user can trust.  

By WalkMe Team

WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.