Think Like a Local: Fintech Tackles Local Market Adoption Challenges
There’s nothing more universally relevant to all consumers and businesses, than money. And there’s no one with more of a finger on the pulse of digital money trends, than a Fintech CEO. Arik Shtilman is the CEO at Rapyd, a no-code payment solution for cross-border commerce. I sat down with him to learn about his journey as a high-tech leader, what problem his company seeks to solve, and how they approach digital adoption challenges in foreign markets.
The conversation proved insightful, educational, and revealed an answer to a digital adoption challenge that is relevant to all global businesses.
Watch the full conversation here:
How Fintech is Tackling Local Market Adoption Challenges from WalkMe, Inc. on Vimeo.
Want to get the top takeaways?
- Arik and his co-founders originally intended to go into consumer payments but quickly realized that there was no cohesive platform for business payments. That is how Rapyd was born.
- Companies make the mistake of thinking that their consumers in foreign markets need to be educated on how to do things the “best” way. In reality, good business leaders will learn what the “best way” is in that market and then adapt their business model to serve the market.
- Converting users is about making their experience customized and easy for them.
- When starting a business, it’s best if you have knowledge and experience in the space. Don’t assume that as an outsider you can jump into an industry and solve problems. You will be unpleasantly surprised by the challenges you couldn’t have predicted from the outside.
Want to listen to more insightful conversations from top industry executives? Check out the first season of our podcast, This is Digital Adoption. These are the conversations you can’t afford to miss.
