25 Best sales enablement tools for 2024

After crafting a strong sales enablement strategy, you need to bring it to life. Having the right sales enablement tools will make executing your plan much smoother.

But there are so many tools available to choose from. Your sales team will also face new challenges and changing conditions daily, making the whole process overwhelming.

The right tools can simplify tasks and improve organizational performance. While most sales enablement tools cover a range of features, it is crucial to find one tailored to your specific needs.

In this article, we’ll explore the top 25 tools and how to choose the best one for you. We will also discuss what sales enablement tools are, their benefits, and their challenges.

What are sales enablement tools?

Sales enablement tools empower sales teams with resources, content, and technology. They can improve sales processes and performance. 

These tools ensure sales representatives can access current and relevant information, materials, and insights to engage prospects. They also enable them to move deals forward and close sales efficiently.

Organizations use sales enablement tools to boost sales team efficiency and align sales and marketing efforts. These tools can also help them achieve better sales outcomes and revenue growth. They support sales reps in daily tasks and give sales leaders visibility and insights to manage and optimize team performance.

25 best sales enablement tools of 2024

Choosing the right sales enablement tool can improve your sales team’s experience and customer satisfaction, as well as your business’s bottom line.

Here are our top 25 picks for sales enablement tools to assist you in finding the best fit:

1. Seismic

• G2 rating: 4.7 (1,524)
• Pricing: Contact Seismic to get pricing options.

Seismic is an AI-powered platform that enhances sales and marketing strategies. This includes features like content management, campaign planning, and audience engagement. It also has automation and content compliance tools.

Seismic helps sales reps manage resources and deliver personalized content to each buyer. Its design and curation tools assist in creating visually appealing content. These data-driven insights can then speed up deal closures.

Features this tool offers:

• Engagement tracking with a dashboard helps track sales cycles, optimize performance, and measure ROI.
• Insights and analytics provide actionable data to track KPIs and user engagement.
• Customizable content permissions ensure the right people have access to the right materials.
• Integration with BI tools allows flexibility in data viewing and seamless integration with platforms like Salesforce, Outlook, and Google Drive.
• Predictive content recommendations suggest relevant content at each stage of the sales process, saving time and boosting success rates.

2. Highspot

• G2 rating: 4.7 (1,112)
• Pricing: Contact Highspot for pricing options.

Highspot empowers your sales team with tools for better customer connections. It offers content management, sales training, coaching, and customer relationship management in one platform.

Highspot ensures sales reps have relevant and impactful content. This makes customer interactions more engaging. Its detailed analytics on content usage and buyer engagement help refine your sales strategy.

Interactive sales training modules and real-time support also equip your team to excel in today’s competitive market.

Features this tool offers:

• AI recommendations for content
• Screen sharing
• Allows importing of content
• Custom reports on potential customer interactions
• Access to an up-to-date resource repository
• Team collaboration

3. Allego

• G2 rating: 4.6 (526)  
• Pricing: Allego has four different pricing editions. Please contact them for more information.

Allego is a sales enablement platform designed for sales reps. It provides training, coaching, and peer-to-peer learning. The platform also includes a conversation intelligence feature that analyzes sales calls to highlight crucial moments for closing deals.

Features this tool offers:

• Enables you to analyze conversations and get data-driven insights
• Allows sales content management
• Provides digital sales rooms
• Compels real-time engagement tracking of shared content

4. Showpad

• G2 rating: 4.6 (1715) 
• Pricing: Showpad has four different options, whether you are on an essential, plus, ultimate, or platform plan. Contact them for more information.

Showpad combines sales content, readiness, and engagement in one tool. It helps teams engage customers through personalized content.

Showpad’s insights and analytics provide feedback on content performance, helping organizations see which materials work best. It also offers training and coaching to ensure sales teams are well-prepared and aligned with company goals.

Integration with various CRM and content management systems facilitates a smoother workflow, enhances collaboration, and provides tools for a more informed sales process.

Features this tool offers:

• Integration with other important tools to improve workflow
• ‘SharedSpaces’ for real-time collaboration on sales content
• Automated employee onboarding and coaching
• Easy content navigation
• Data-led insights into sales materials

5. Mindtickle

• G2 rating: 4.7 (2,002)
• Pricing: Contact Mindtickle for pricing options.

Mindtickle helps sales teams enhance their skills and boost revenue growth. It offers tools for onboarding, sales training, content management, and conversation intelligence. With Mindtickle, you can create tailored training programs to reinforce knowledge.

The platform uses engaging methods, such as micro-learning, videos, quizzes, and gamification, to keep reps motivated.

Features this tool offers:

• Detailed reports and metrics measure training effectiveness, highlighting activities that enhance sales skills.
• Incentives, badges, scorecards, and reviews help track progress and reward achievements.
• Manage and organize content with videos, assessments, and role-playing exercises covering product knowledge and sales strategies.
• Bite-sized training modules, challenges, and badges encourage reps to learn at their own pace.
• Customize profiles and dashboards to fit specific needs.

6. Spekit

• G2 rating: 4.7 (170)
• Pricing: Spekit has a pricing plan depending on the number of users. Contact them for more information.

Spekit provides sales reps with instant answers, coaching, and training directly from their daily tools. This removes the need for traditional methods like LMS courses, PDFs, or lengthy training sessions.

Features this tool offers:

• Assess and reinforce training effectiveness using bite-sized knowledge checks
• Create Speks (playbooks) with bite-sized info like battle cards and tips, accessible within any app or workflow
• Integrates with apps like Salesforce, Slack, and Chrome for easy access across workflows.
• Track the engagement and effectiveness of sales materials, improving sales performance using Spekit analytics.
• Create and update sales content and onboarding materials using AI
• Streamline creating in-app sales plays tailored to accounts, industries, and personas
• Track content shared with prospects for enhanced deal insights

7. HubSpot Sales Hub

• G2 rating: 4.4 (11,351)
• Pricing: HubSpot has four different pricing tiers ranging from $0 to $150 per monthly sales seat. Contact them for more information.

HubSpot provides tools for marketing, sales, and customer support teams. It includes a free CRM that tracks sales activity in real-time. It also sends follow-up notifications and offers personalized email templates to improve sales strategy.

Features this tool offers:

• Provides live chat tools
• Offers a sales pipeline dashboard
• Allows scheduling of meetings
• AI email writer and email templates

8. Membrain

• G2 rating: 4.6 (180)
• Pricing: Membrain has four different pricing options. Contact them for further information.

Membrain is a sales enablement software that helps sales reps execute processes and manage training and content. It can also help them automate tasks and build effective sales cycles and pipelines.

Features this tool offers:

• The story Stream feature provides a complete view of sales projects and activities.
• Integrates with Salesforce, HubSpot, and Zendesk for seamless workflow.
• The sales Coach Enablement tool identifies which team members need coaching and in which areas.
• Develops strategies tailored to each sales opportunity to optimize the sales process.

9. Salesforce

• G2 rating: 4.3 (20,278)
• Pricing: Salesforce has four options, from $0 to $330 per user. Contact them for more information.

Salesforce is a cloud-based CRM platform that integrates sales, customer service, marketing, and IT and provides a centralized view of customers and leads.

Features this tool offers:

• Enables sales efficiency KPI tracking so you can measure success
• Drives deal and pipeline management
• Allows you to focus on sales forecasting and reporting for the future

10. Intercom

• G2 rating: 4.5 (3,022)
• Pricing: Intercom has five monthly pricing tiers, starting at $39 and going up to $139. Contact them for more information.

Intercom’s Business Messenger is a valuable tool for sales agents looking to boost leads. It uses automated chatbots to engage customers at crucial moments in the buying process.

Features this tool offers:

• Salesforce integration captures website leads and creates new leads.
• Automated chatbots handle initial interactions and gather information, delivering more qualified leads to sales reps.
• Integrates with over 100 apps for seamless work across many platforms.
• Features include GIF and emoji support for personalized chats and targeted messages tailored to different audiences.

11. Dialpad AI Sales Center

• G2 rating: 4.5 (153)
• Pricing: Dialpad offers a custom or enterprise package. Contact them for more information about these two packages.

Dialpad unifies voice, video, messaging, and meetings across devices. It’s designed for modern sales and marketing teams. This provides flexibility and accessibility for both office and remote work.

Dialpad’s AI-driven voice intelligence transcribes calls in real-time. It integrates with popular productivity and collaboration tools to streamline organizational communication.

Security is a priority, with enterprise-grade encryption and compliance standards. Dialpad’s versatility and user-friendly interface also improve your communication infrastructure.

Features this tool offers:

• Easy to navigate
• Responsive customer support
• Seamless integration with Microsoft Teams and G Suite
• Intuitive user interface

12. Outreach

• G2 rating: 4.3 (3,405)
• Pricing: Contact Outreach for further pricing options.

Outreach does more than connect with potential customers. It offers special features like sequence planning, A/B testing of messages, and collaboration tools, which allow your sales team to create personalized and effective strategies.

The platform provides actionable analytics to understand prospect behavior and sales performance. This helps to improve sales tactics.

Outreach also integrates with other sales tools, including CRM systems and marketing automation platforms, for a smooth sales process. It offers training and support to help sales reps reach their goals.

Features this tool offers:

• Easy-to-use interface
• Seamless integration with other tools
• Many timezone options for managing customer relationships globally
• Ability to create drip campaigns and automate sales sequences
• Simple email scheduling

13. Chorus

• G2 rating: 4.5 (2,959)
• Pricing: Contact Chorus for the pricing options available.

Chorus.ai is a platform that uses analytics and coaching to assist sales teams in improving their performance. It analyzes sales calls and meetings to provide insights that enhance sales effectiveness.

The platform uses AI-powered conversation intelligence to offer real-time feedback and coaching suggestions during calls. It can identify key moments like objections and buying signals by using advanced speech recognition and machine learning.

Features this tool offers:

• Integrates with Salesforce, Gong, Drift, HubSpot, Microsoft Teams, Outreach, SalesLoft, Slack, Zoom.
• AI-powered conversation intelligence analyzes sales conversations in real-time.
• Offers a RESTful API for custom integrations.
• Real-time coaching provides live feedback to sales reps to improve their approach.

14. Dock

• G2 rating: 4.9 (118)
• Pricing: Dock has three pricing options: free, business, and platform. Contact them for more information.

Dock supports teams by simplifying sales content management, project oversight, and client onboarding. It personalizes the customer journey. It also allows teams to share plans, deliverables, training videos, and notes in one centralized location.

It includes features like pricing and order forms for accurate quoting and client project plans to involve buyers. It also has a digital sales room with analytics to track buyer engagement and interests. You can customize workspaces with your brand for a professional look.

Features this tool offers:

• Digital sales room with analytics to track buyer engagement and interests
• Pricing and order forms for accurate quoting
• Integration with other tools like Loom, PandaDoc, Salesforce, and Dropbox
• Customizable workspaces with your brand for a professional appearance
• Client project plans to involve buyers

15. ClickUp

• G2 rating: 4.7 (9,561)
• Pricing: ClickUp offers five pricing tiers, one of which is a free option. Contact them for more information about their unlimited, business, business plus, and enterprise plans.

ClickUp simplifies sales workflows, improves team collaboration, and increases productivity. Its user-friendly interface and customizable options cater to the needs of each sales professional and team.

Sales managers can assign tasks, track progress, and gain valuable insights into team performance. ClickUp centralizes communication, ensuring everyone remains informed, which helps close deals faster. It eliminates the need for spreadsheets, email tracking, and missed opportunities.

Features this tool offers:

• Time management tools to enhance efficiency and plan sales tasks
• Sales strategy guide template for documenting and improving sales enablement strategies
• CRM functionality to manage all interactions and relationships in one place, with seamless integration with other CRM tools
• Access to many sales and CRM templates tailored to various business needs
• Comprehensive project management capabilities, including real-time communication, collaboration, and document sharing

16. Storylane

• G2 rating: 4.8 (371)
• Pricing: Storylane offers three monthly pricing plans starting at $40 per user. They also offer a free trial. Contact them for more information.

Storylane helps create impressive product demos. It helps businesses convert visitors, speed up sales cycles, and onboard customers faster. Its auto-personalization feature tailors demo to each prospect’s needs. This can boost engagement and conversions.

You can also use these demos as materials for champions to gain support within their organizations and close deals quickly. Real-time analytics track performance, and interactive product walkthroughs can increase visibility and sales. It empowers your sales team to drive revenue growth by shortening sales cycles.

Features this tool offers:

• Use AI for voiceovers, script translation, content writing, and editing to create impactful demos.
• Customize demos without coding using Storylane Token variables.
• Build and use lead forms tailored to your needs with integrations like HubSpot, Marketo, and Pardot.
• Gain insights about demo visitors like company details and tech stack, enabling targeted outreach.
• Track engagement with full replays of demo interactions, providing valuable lead data.

17. EngageBay

• G2 rating: 4.6 (306)
• Pricing: EngageBay offers several pricing plans, ranging from a free option to $47.99 per user monthly.

EngageBay is an all-in-one sales, marketing, and CRM tool. It’s perfect for startups seeking both functionality and affordability. It can help you attract, engage, and keep customers.

The platform allows users to schedule and manage marketing activities, including email campaigns and social media posts. It also offers tools to manage sales and drive growth, providing a clear view of sales pipelines and tracking customer interactions.

EngageBay’s CRM centralizes customer information. As a result, it makes communication and relationship-building easy.

Features this tool offers:

• Task dashboard that can also work as a project tracker
• Easy website setup
• Affordable pricing plans
• Responsive customer support
• Fully functional CRM

18. Guru

• G2 rating: 4.7 (1771)
• Pricing: Guru has three pricing options, which include a free trial. Contact them for more information.

Guru is a knowledge management tool that integrates HR, finance, and sales functions into one platform. Sales reps can find and organize important information in a single reliable source.

This helps speed up the sales process, improve customer communication, and increase deal closures. Guru allows customization through collections, boards, groups, and cards. It also can work with tools like Google Docs and Slack.

Features this tool offers:

• Content creation and automated verification workflows to maintain accurate and up-to-date knowledge
• Chrome extension for easy access to the knowledge base and suggested information based on what you’re viewing
• Slack integration to capture and categorize knowledge instantly, preventing data loss
• Tracking of popular articles and common support issues to address problems

19. Cloze

• G2 rating: 3.7 (33)
• Pricing: Cloze offers four monthly pricing packages starting from $19.99 and going up to $49.99, depending on the features used.

Cloze is a tool for managing professional relationships. Acting like a personal assistant, it tracks your email, phone calls, and social media communications and brings all the information together in one place.

This way, Cloze helps you handle your connections with clients, customers, and colleagues without extra effort. It also provides smart reminders and useful insights, which ensures you remember important dates, follow-ups, and tasks.

Cloze also offers analytics and reports. This can give you a clear view of your relationships and interactions, helping you make better decisions.

Features this tool offers:

• Email and message tracking
• Mobile app and Mac integration
• Follow-up reminders for timely sales content delivery
• Meeting logging
• Integration with Evernote and Dropbox

20. DocSend

• G2 rating: 4.6 (484)
• Pricing: DocSend offers four different plans. The lowest is $10 per month per user, while its Advanced Data Rooms plan is $180 per month per user.

DocSend focuses on secure document sharing and analytics. It offers features like eSignature, data rooms, and dynamic watermarking. The platform tracks real-time document interactions to help sales reps focus on engaged prospects.

Page-by-page analytics keep all sales documents organized in one place, reducing confusion. DocSend also emphasizes data security with strong protective measures.

Features this tool offers:

• Forward tracking to identify who views your documents and influences deals
• Secure file viewing to protect sensitive data
• Content creation, import, and storage for effective sales enablement
• Analytics to optimize sales decks for higher engagement
• Easy management of boards for document sharing, permissions, and e-signatures

21. Salesloft

• G2 rating: 4.5 (3,967)
• Pricing: Contact Salesloft for more information about its three pricing tiers.

Salesloft focuses on workflow automation. As a result, sales reps create personalized interaction sequences. This saves time and ensures consistency.

Its real-time email tracking and analytics give insights into customer engagement. Integrations with major CRM systems and business tools ensure smooth information flow throughout the sales cycle.

The platform also offers coaching and development features for the professional growth of sales leaders.

Features this tool offers:

• Email template import
• Call and email tracking
• Calendly link integration for meetings
• Pre-set templates for quotes and CRM
• Easy creation of drip campaigns
• Seamless integration with other apps

22. Weflow

• G2 rating: 4.7 (90)
• Pricing: Weflow offers a free plan, a starter plan for $39 per month, and a growth plan for $59 per user per month.

Weflow enhances sales team performance and intelligence. It does this by simplifying pipeline management and boosting sales forecast precision. The platform offers various features to support sales operations. These include customizable pipeline views for easier management.

Features this tool offers:

• Automated ‘deal signals’ highlight deals needing attention
• Notepad and note templates help sales reps follow your organization’s sales process
• Automatic tracking of sales activity, which includes team activities and emails
• Sales forecasting tools enable easy submission, review, and monitoring of forecast changes

23. Leadloft

• G2 rating: 5.0 (12)
• Pricing: Contact Leadloft for the plans they offer.

LeadLoft is a sales tool that speeds up lead generation. It helps teams find and nurture leads from first contact to closing deals.

Features this tool offers:

• Ability to send personalized and automated email campaigns to leads
• A database of several companies for outreach, with filters to narrow down searches
• Integration with your CRM to provide detailed analytics on campaign success

24. GTM Buddy

• G2 rating: 4.8 (67)
• Pricing: Contact GTM Buddy through their website for pricing information.

GTM Buddy uses AI to empower sales teams to build customer trust and get deal closures. It provides just-in-time support. This allows sellers to access sales playbooks, customer references, FAQs, and more from their email, calendar, or CRM.

This approach helps enablement teams measure and improve their efforts’ ROI. For instance, they can track how sales content speeds up deals at different customer journey stages. Marketing teams can also use rep feedback to update or create new materials.

Features this tool offers:

• Create personalized digital sales rooms to engage buyers with tailored information and measure their interaction.
• Find the right information for sales conversations without manual tagging.
• Receive real-time alerts via Slack or Teams when prospects engage with shared content.
• Locate and reference relevant customer success stories by industry, use case, or region.
• Track sales team adoption and measure content effectiveness with various dashboards.

25. Gong

• G2 rating: 4.5 (3,739)
• Pricing: Request pricing information from Gong through their website.

Gong is a tool that boosts sales effectiveness and employee productivity. It analyzes sales calls and meetings, showing what works and what doesn’t in customer interactions.

Features this tool offers:

• Deal tracking to help sales teams understand their progress in the sales cycle
• Real-time capture, transcription, and analysis of sales calls and meetings for insights and coaching
• Integration with popular CRM systems

Choosing the best sales enablement tools 

Here’s what you need to consider to pick the ideal sales enablement tools for your team:

User interface and customization

A sales enablement tool needs to have a clean, simple user interface. This allows sales reps to find the right content when required. Complicated UIs slow teams down and lead to adoption challenges.

Every business has its own branding. So, customization opportunities are crucial for maintaining uniform messaging and appeal. You need a tool to customize sales content, like microsites and templates, to match prospects’ preferences and brand image.

User considerations and flexibility

Consider who will use the software and how many licenses you’ll need. Determine if only revenue operation leaders or the whole organization requires access. Focus on ease of use for all users or speed for power users. Ensure the software can report on the data you’re interested in tracking and aligns with your sales enablement strategy.

Integration and compatibility

Clarify which tools you’re replacing, which are staying, and which need to integrate with your new enablement tool. Decide if integration is necessary. Or merge many tools into one platform. An effective sales enablement tool should deliver content, training materials, and analytics within your existing CRM.

Customer support

Ensure the tool offers comprehensive customer support through various channels. These can include phone, email, and chat. Quick and efficient support helps resolve issues without interrupting your service to buyers and clients.

Costs and licensing

Consider costs and licensing when choosing a sales enablement tool. Focus on the pricing tier that offers all the features you need to ensure you get value for your money. For customized pricing, research average rates to negotiate competitively.

Workflow and delivery methodology

Check your workflows and delivery methods. Identify what’s working well and areas needing improvement. Opt for a tool that matches your needs rather than a popular option.

Mobile optimization

Sales professionals need tools that work on-the-go. Look for platforms optimized for mobile use. This will enable your team to add notes and new prospects. They can also help respond to emails and deliver content remotely without slowing down.

Customer reviews

Check customer reviews on independent sites like G2 and Trustpilot to see if the tool delivers on its promises. You can also use social media reviews to provide insights into user experiences and performance issues.

Managing content 

Content is at the heart of sales enablement. A good platform should help you create, organize, and deliver relevant content, especially as you scale and address new market segments.

What are the benefits of sales enablement tools?

These are the most important benefits of sales enablement tools:

Offers analytics and insights

Sales enablement platforms offer valuable analytics on sales content, tracking views, access frequency, and engagement duration. They also provide insights into the most effective content at each sales stage, optimizing strategies.

Provides training and coaching

These platforms provide training modules and coaching tools to help new hires ramp up quickly. They also support continuous learning for all team members, enhancing sales performance and reducing turnover.

Enables content categorization

Sales enablement tools categorize content by buyer persona, sales stage, or relevance. This makes it easy for reps to find what they need to engage prospects and close deals.

Bridges the gap between sales and marketing

These tools ensure sales and marketing teams access the same updated materials. This promotes a unified approach to engaging prospects and customers. A single repository for sales materials improves efficiency and effectiveness.

Accelerates ramp times

Sales enablement platforms train reps faster, increase software adoption, and facilitate continuous learning. Centralized repositories provide all necessary onboarding content for new hires.

Drives results

Sales enablement tools drive efficiency and effectiveness in sales teams. Without them, identifying and addressing sales process issues is difficult. These tools are essential for improving performance and achieving success.

What are the challenges of sales enablement tools?

But the various limitations of sales enablement tools are:

Not assessing current processes before adoption

Failing to examine your current sales infrastructure will make implementing these tools challenging. Before implementing sales enablement tools, checking your current sales flow is crucial. 

Identify strengths and weaknesses and pinpoint gaps, roadblocks, and communication breakdowns. Measure sales responsiveness, management effectiveness, and team productivity to establish benchmarks for evaluating sales enablement success.

Not educating sales employees about the tool

You need to ensure the new tool integrates seamlessly into daily workflows. Sales reps should understand how the technology addresses internal challenges, helps achieve goals, and drives revenue. Engage internal champions to promote adoption among peers, fostering buy-in and usage across the team. Without this support, your implementation efforts will fail.

Not setting clear goals and metrics

Establish clear goals and metrics to guide implementation efforts. Without these benchmarks, it’s difficult to gauge impact and success, which can lead to early frustrations and hinder long-term sales enablement effectiveness.

Not choosing the right tool

Assess your requirements and ensure the chosen tool integrates with existing systems like CRM. Avoid rushing through vendor evaluations. You must focus on solutions addressing your organization’s specific needs and challenges. Conduct thorough due diligence to avoid selecting a tool that doesn’t align with your business goals.

Not using performance data to improve sales enablement

You can use data from sales enablement tools to analyze content performance and refine coaching strategies. But, if this is not done, your sales workflows will not improve. It’s important to remember that sales enablement tools are not an automatic solution for better leads and conversions.

Not getting senior leadership support

Gain support from senior leadership to align sales enablement efforts with broader business strategies. It is your leaders who can drive adoption success. They can also emphasize any positives and wins with the software. 

Highlight software benefits such as increased sales productivity and improved win rates, supported by data-driven insights to show value and achieve organizational goals. If your organization lacks this, it will be difficult to drive adoption for a particular sales tool.

Support your sales team with the best sales enablement tools

Knowing how to help your team adopt a sales enablement tool is vital in a world where customer expectations change. WalkMe helps sales teams with in-app guidance that fits well into your digital environment. Your sales force gets real-time guidance through each step of the sales process and CRM workflows, giving them the right information and actions when they need them.

WalkMe’s features also cater to modern sales teams by offering documentation, enablement content, and advanced performance support. Interactive walkthroughs guide sales reps through new software, and personalized support addresses specific customer queries, keeping your team ahead.

WalkMe’s analytics provide insights into how sales teams use materials. They can also identify areas of digital friction and help improve seller performance, allowing continuous optimization of sales processes.