WalkMe, SAP, & AI – 2024 a year in review!

Ori Herrmann
By Ori Herrmann
Updated December 23, 2024

While “rapidly evolving tech landscape” has become a cliché, 2024 truly transformed how we work through AI adoption. Organizations now face a clear choice: embrace AI or risk falling behind competitors. This shift brings new challenges for companies that have invested heavily in AI implementation.

A milestone moment for WalkMe this year was our acquisition by SAP. While this marks an exciting new chapter for us, our commitment to you—our customers—remains unchanged. By joining the SAP ecosystem, we’ve strengthened our ability to serve global enterprises while maintaining our dedicated focus on your digital transformation success. This acquisition empowers us to invest more deeply in your adoption strategies and expand our solutions on a truly global scale.

Becoming part of SAP, the acceleration of AI capabilities, and the growing importance of digital adoption has opened new possibilities for supporting your journey. As we reflect on 2024, we’re proud to have not just adapted to these changes but helped shape them, always keeping our customers’ success at the heart of everything we do.

Table of Contents hide
SAP completes acquisition of WalkMe
Company updates: Leading digital adoption through innovation and partnership
Awards and Recognition: The gold standard in AI and digital adoption
Product updates: Evolving digital adoption
Customer success and community growth
Community highlights: Celebrating innovation and excellence
Realize 2024: Where Changemakers Meet
Industry Momentum: Digital Adoption Takes Center Stage
Global Events: Connecting and Engaging Worldwide
Looking Ahead: Growing Together in 2025

SAP completes acquisition of WalkMe

Here’s an excerpt from the official announcement of SAP’s acquisition of WalkMe in November 2024:

The envisioned combination complements SAP’s Business Transformation Management portfolio around SAP Signavio and SAP LeanIX solutions to help customers on their transformation journeys.

“Applications, processes, data and people are the four key elements of a successful business transformation,” said Christian Klein, CEO and member of the Executive Board of SAP SE. “By acquiring WalkMe, we are doubling down on the support we provide our end users, helping them to quickly adopt new solutions and features to get the maximum value out of their IT investments.”

“We are thrilled to join forces with SAP. This acquisition marks a significant milestone in our journey, providing us with the resources and customer base necessary to enhance our product offerings and expand our market reach,” said Dan Adika, CEO of WalkMe. “By leveraging SAP’s extensive ecosystem, we are poised to unlock substantial growth opportunities and deliver even greater value to our customers. Together, we look forward to a future filled with innovation and exceptional service.”

Company updates: Leading digital adoption through innovation and partnership

In 2024, WalkMe continued to strengthen its position as the leader in digital adoption, earning recognition as a leader in the first-ever Forrester Wave for DAP and gaining acclaim for our groundbreaking GenAI capabilities. This leadership was further validated by our State of Digital Adoption report, which revealed a critical insight: enterprises are losing over $1M weekly due to inefficient technology use, reaffirming the vital importance of our mission to support companies in their digital transformation journey.

At the heart of our innovation this year was the launch of WalkMe(X), our enterprise-grade contextual AI copilot. This solution works seamlessly across applications to guide users with next best actions, without requiring prompts or app-switching. By combining our patented DeepUI technology with large language models, WalkMe(X) makes advanced technology accessible to every employee. Industry leaders, such as KPMG, recognized this innovation as a significant advancement in helping organizations realize the full potential of their AI investments.

Our commitment to understanding and supporting digital adoption professionals yielded compelling insights through our DAP Professionals Survey. The results highlighted the crucial role these professionals play in driving innovation and AI transformation, with nearly 60% already utilizing AI solutions in their daily work. The dramatic growth in the profession—demonstrated by a 169% increase in WalkMe-affiliated professionals on LinkedIn since 2020—underscores the increasing importance of digital adoption expertise in today’s workplace.

To further expand our impact, we strengthened our partner ecosystem through strategic alliances with Cognizant and UST. These partnerships enhance our ability to accelerate cloud adoption and user experience globally, while specifically expanding our reach into Spain and Latin America. Through these collaborations, WalkMe is better positioned than ever to help organizations maximize their AI and software investments through improved digital adoption strategies.

Awards and Recognition: The gold standard in AI and digital adoption

We always harp on about our commitment to bringing innovation to our customers, and we have the medals to back it up! Our dedication to delivering innovative solutions continues to be recognized by the industry. This year, WalkMe received multiple awards, particularly for our AI capabilities that help organizations maximize their digital investments. From AI innovation to workplace excellence, these recognitions reflect our ongoing commitment to advancing digital adoption technology for our customers’ success.

AI innovation excellence

  • 2024 A.I. Awards: WalkMe(X) won “Best AI-powered Workflow Solution” in the first ever A.I. Awards
  • AI Breakthrough Awards: WalkMe(X) named “Chatbot Innovation of the Year,” joining winners like SAP, IBM, eBay, and Adobe
  • Globee Technology Awards: WalkMeX earned two Silver awards from over 1,700 nominations, outperforming tech giants like Google, Lyft, and eBay
    • “Best Product, Service, or Innovation in Artificial Intelligence”
    • “Hot Technologies in Artificial Intelligence & Machine Learning”

Product excellence

Product updates: Evolving digital adoption

In 2024, WalkMe’s Digital Adoption Platform evolved to deliver greater value across four key areas that matter most to our customers:

More Impact Through Workflow-Based Digital Adoption The new Workflows app transformed how organizations drive adoption of business-critical processes. By providing a comprehensive library of pre-defined solutions and domain-specific views, business leaders can now directly collaborate with DAP professionals to optimize workflows across any application, reducing friction and accelerating outcomes.

More Productivity with Contextual AI Innovation We revolutionized the digital adoption landscape with WalkMe(X), our collection of contextual AI assistance capabilities that works for everyone:

  • AI Action Bar: Our intelligent assistance understands who users are and what they’re trying to accomplish, delivering proactive guidance and next best actions exactly when needed
  • AI SmartTips: Elevates data quality by providing real-time input validation and suggestions
  • AI Answers: Puts company knowledge at users’ fingertips across any application through a convenient chat experience
  • Unified AI Chat: Creates a seamless experience by bringing together AI Answers, ActionBot, and external AI capabilities into a single interface available across all apps
  • AI Adoption Dashboards: Provides clear visibility into AI impact and usage across the organization

More Visibility Through Enhanced Analytics Empowering data-driven decisions with:

  • Custom Dashboards and Widgets: Giving customers the flexibility to visualize data that matters most to their business
  • Flow Analytics: Revealing user journey insights across applications to optimize critical business processes
  • Enhanced Reporting: Upgraded views providing deeper insights into user engagement and adoption

Enterprise-Grade Control Responding to our customers’ needs for scalable, enterprise-ready solutions:

  • New Content Manager: A powerful hub simplifying and accelerating how DAP content is managed at scale with advanced filtering and collaboration tools
  • Enhanced Builder Assistant: Boost DAP content performance and makes it easier to configure and maintain as applications evolve
  • Expanded Security Controls: Enhanced roles, permissions, and folder management for enterprise governance
  • Improved ActionBot Experience: Making automation more intuitive and accessible
  • Global Reach: Now supporting French, German, and Japanese to serve our international customers better

These enhancements reflect our commitment to helping organizations maximize their technology investments while making digital adoption more impactful, intelligent, and accessible for everyone.

Customer success and community growth

Professional development milestones

In 2024, we reinforced our commitment to customer education by making all certifications free, including Builder I, Builder II, Project Lead I, and Program Manager I. This initiative drove remarkable engagement with an estimated 250% increase in certifications since they were made free. Our launch of the revamped WalkMe Builder has attracted customers to its improved curriculum. The Digital Adoption Institute (DAI) enhanced accessibility through Single Sign-On (SSO). More than 800 users have actively engaged with WalkMe training resources to further advance their skills.

Community recognition 

From Fortune 500 companies to emerging enterprises, across industries and continents, the Top 100 DAP Professionals of 2024 highlighted the global reach and impact of digital adoption expertise. Community members cast over 10,000 votes and submitted more than 345 nominations to celebrate their peers and mentors who inspire innovation in digital adoption. This enthusiastic participation demonstrates the vibrant, collaborative spirit of our DAP community and their shared commitment to driving digital transformation forward.

Program enhancement tools

To support our customers’ success, we introduced the DAP Operational Excellence Assessment to help organizations evaluate their DAP programs and receive customized guidance for improvement. The assessment integrates with our comprehensive DAP Blueprint, providing customers with practical templates and real-world examples to optimize their digital adoption strategies.

Community highlights: Celebrating innovation and excellence

Competition winners

DemoJam 2024: Our signature competition where DAP professionals showcase their most compelling solutions in concise, two-minute demos. From 28 innovative submissions, Artem Silka from EDF Renewables claimed victory through live audience voting during our virtual community event. Check out Artem’s winning solution here.

March Madness Mascot Contest: Our community celebrated creativity and brand personality through a unique competition focusing on digital adoption mascots. Participants showcased how they personalized their WalkMe implementations with distinctive characters that reflect their company’s culture and enhance user engagement. Elizabeth Willison from Flight Centre captured the community’s votes with “Avery,” a mascot that perfectly embodied their brand while making digital adoption more approachable and engaging for users.

Community-Driven Innovation

The strength of our community shined through our Ideation program in 2024, where customer insights directly influenced product development. With over 50 community-suggested features implemented in the second half of the year alone, this collaborative approach to innovation demonstrates how we’re building WalkMe together. The continuous flow of ideas from our users to our development team ensures that WalkMe evolves in ways that truly matter to the people using it every day.

Celebrating Our Top Community Contributors

We are proud to announce the WalkMe World Leaderboard of Top 10 Contributors for 2024! 🎉 These exceptional DAP Professionals have gone above and beyond by answering questions, sharing innovative ideas, and inspiring their peers throughout the year.

Congratulations to:

  • Artem Silka
  • Jeff Mayhugh
  • Tejas Dandekar
  • Heather Wurtz
  • Felicia Loykowski
  • Kotiswamy Yakkala
  • Elizabeth Willisson
  • Scott Yergin
  • Sonu Jhanwar
  • Kausar Banu

With a community of over 10,000 members and more than 7,000 interactions this year, these outstanding individuals have truly stood out as the top contributors. Thank you for your dedication and for making a difference in our community!

2024 MVP recognition

This year’s MVP class recognized 18 exceptional DAP professionals representing diverse industries and organizations worldwide. These leaders have demonstrated outstanding innovation, mentorship, and commitment to driving digital adoption forward. 2024 WalkMe MVPs include:

  • Artem Y Silka | Digital Learning Analyst | EDF Renewables
  • Christi Lopez | WalkMe Administrator | W.L. Gore & Associates, Inc.
  • Christopher McManus | Owner/Lead Consultant | Walk Runners
  • Lizzie Willisson | WalkMe Implementation Manager | Flight Centre
  • Heather Wurtz | Sr. Director, Business Transformation, Digital Solutions | LeaseAccelerator
  • Jake Soltysik | Digital Adoption Manager | Veolia
  • Jeff Mayhugh | Founder | DAP Academy
  • Jerome Peytavin | Team Manager, Knowledge Management | Smith & Nephew
  • Kristy Ruzesky, PMP, B. Ed | Solutions Adoption Manager | Federated Co-operatives Limited
  • Laura Dean | Digital Adoption & Training Lead | TUI
  • Matt Block | Clinical Solutions and Project Manager | Aetna, a CVS Health Company
  • Matthew O’Malley | Director of Digital Adoption | KPMG US
  • Neerja Katwala | Sr. Digital Adoption Experience Manager | ServiceNow
  • Patrick Fueldner | IT Product Manager – Digital Adoption | Nestle
  • Samantha Graham | Principal Technologist | Walk Runners
  • Scott Yergin | WalkMe Product Owner and Architect | Accenture
  • Shaun Kenny | Operations Excellence Lead | Origin Energy
  • Steffaney Zohrabyan | Sales Innovation & Insights Leader | Cisco

As we reflect on these achievements, we’re incredibly grateful for our vibrant WalkMe community. Your innovation, dedication, and willingness to share knowledge continue to drive the digital adoption industry forward. Your success stories, creative solutions, and collaborative spirit make our community truly exceptional.

We’ll open nominations for 2025 WalkMe MVPs in early 2025 and can’t wait to continue recognizing the DAP Professionals driving the industry forward.

Realize 2024: Where Changemakers Meet

At Realize 2024, we didn’t just talk about change — we made it happen. This flagship event brought together digital adoption leaders, innovators, and industry experts to share insights, strategies, and real-world solutions that are transforming the way organizations approach digital transformation.

Event sessions: 

Innovation & product deep dives

Changemakers in action

Interactive sessions

The 4th Annual Realizer Awards

This year’s Realizer Awards celebrated excellence in digital adoption across four categories, recognizing 14 outstanding finalists who are pushing the boundaries of what’s possible with technology. These organizations and leaders demonstrated exceptional innovation in realizing the full potential of their digital investments.

Industry Momentum: Digital Adoption Takes Center Stage

Growing industry interest

The digital adoption landscape saw unprecedented attention in 2024, with our State of Digital Adoption (SoDA) report garnering over 1,700 downloads—double the engagement from 2023. This surge in interest reflects the growing recognition of digital adoption’s critical role in today’s technology-driven business environment.

Evolving with technology

To address the rapid evolution of technology and AI’s impact on digital adoption, we released an updated version of “Digital Adoption for Dummies.” This new edition helps organizations navigate the changing landscape of digital transformation, with particular emphasis on emerging technologies and AI integration strategies.

Industry recognition

2024 marked a milestone year for the Digital Adoption Platform category, with unprecedented coverage from leading industry analysts:

This expansion in analyst coverage demonstrates how digital adoption has evolved from an emerging technology to a critical enterprise solution, particularly as organizations navigate the complexities of AI transformation and digital change.

Global Events: Connecting and Engaging Worldwide

Through 2024, we created spaces for digital adoption professionals to share experiences, learn from each other, and grow together. From intimate dinners to large-scale tours, each event strengthened our global community.

EMEA: Record-Breaking Engagement

Our EMEA community demonstrated unprecedented growth with 76 initiatives across the region:

  • Connected with over 20,650 professionals and 4,406 organizations
  • Hosted 8 flagship events including regional soirées and WalkMe on Tour experiences
  • Facilitated 18 industry-focused events for specialized knowledge sharing
  • Created countless moments of connection and learning

APAC: Expanding Regional Presence

26 strategic activities across Asia Pacific showcased the vibrant growth of our community:

  • Hosted dynamic WalkMe on Tour events across Singapore, Auckland, Brisbane, Melbourne, and Sydney
  • Featured innovative experiences:
    • Interactive product demonstrations
    • Hands-on workshop sessions
    • Custom engagement activities
  • Showcased inspiring customer stories from Standard Chartered Bank, Flight Centre, and IAG
  • Strengthened regional partnerships through 15 industry-focused events

Americas: Coast-to-Coast Impact

50 diverse activities spanning 22 states brought our community together:

  • Connected with over 8,000 professionals across North America
  • Key community gatherings:
    • 4 signature WalkMe on Tour events in major cities
    • 17 specialized public sector forums
    • 5 customer-led coffee chats for peer learning
  • Created memorable experiences at industry events like Dreamforce, including VIP access and exclusive networking opportunities

Through these events, we witnessed firsthand the power of community in driving digital adoption forward. Every story shared, connection made, and lesson learned has enriched our understanding of how technology can better serve people. We’re grateful to everyone who joined us on this journey and look forward to creating more moments of connection in the year ahead.

Looking Ahead: Growing Together in 2025

As we reflect on 2024’s achievements—from the launch of WalkMe(X) to our strengthened partnerships, industry recognition, and vibrant community growth—we’re reminded that our success is built on collaboration. The digital adoption landscape continues to evolve, and we’re proud to lead this transformation alongside our dedicated customers, partners, and DAP professionals.

As we head into the holiday season, we’re energized by the possibilities that 2025 holds. We look forward to supporting your digital transformation journeys with new innovations, strengthening our community, and continuing to grow the DAP industry together.

Wishing you happy holidays and a successful 2025!

Ori Herrmann
By Ori Herrmann
Ori is a Content & Creative Manager at WalkMe, where he excels in brand messaging and implementing effective content strategies. With a degree in Graphic Communication Management and experience in B2C content marketing & creative management, he helps WalkMe connect with its audience, fostering meaningful engagement.