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IDC MarketScape: Worldwide Digital Adoption Platforms 2024 Vendor Assessment IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
As a pioneer that helped define the Digital Adoption Platform space, WalkMe was recognized for its continuous innovation in AI-driven capabilities and for its proven expertise in accelerating user adoption across workflows in large scale enterprise deployments.
Research Director – IT Skills for Digital Business, IDC
IDC recognizes WalkMe’s AI capabilities as a strength, and notes that “WalkMe's DeepUI technology is a powerful differentiator,” and that “ WalkMe is among the first DAPs to incorporate GenAI features and intends to strengthen its AI offerings in 2024.”
IDC states that “WalkMe is one of the few vendors in this evaluation that offers extensive user experience personalization features. Customers highlighted those features together with its ease of use and customer support. WalkMe has proven expertise in supporting large deployments through its frameworks, thought leadership, and center-of excellence capabilities.”
IDC notes that “WalkMe includes a broad collection of tools that give users visibility into the enterprise tech stack. These provide insights into how users interact with their applications and workflows. Customers said they especially appreciate WalkMe's built-in application discovery engine, which can automatically identify the applications employees use to maximize ROI and better support users moving forward.״
IDC says that WalkMe’s content creation capabilities are a strength, stating that “WalkMe supports in-app content creation and management. To simplify content creation and deployment, the platform offers an extensive and customizable library of predefined templates around keyworkflows. WalkMe facilitates author collaboration for content approval and management through the seamless sharing of slide shows and videos.”
The IDC MarketScape recognizes that WalkMe is among the first DAPs to incorporate GenAI features, and notes that “Its new and upcoming AI capabilities build off WalkMe's underlying AI technology, DeepUI, which recognizes user interface components in any app and adapts to changes in the underlying app. WalkMe's road map this year includes the use of AI to automatically initiate or recommend a workflow.”
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