2023 GartnerĀ® Market Guide for Digital Adoption Platforms

According to Gartner, DAPs support and accelerate organizations' digital transformation efforts by helping employees adopt applications to become more digitally dexterous. Helping employees learn to use new applications and adapt to changes is fundamental to these efforts.

2023 GartnerĀ® Market Guide for Digital Adoption Platforms

According to Gartner, DAPs support and accelerate organizations' digital transformation efforts by helping employees adopt applications to become more digitally dexterous. Helping employees learn to use new applications and adapt to changes is fundamental to these efforts.

ā€œBy 2025, 70% of organizations will use digital adoption platforms within their technology stack to overcome still-insufficient application user experiences.ā€Ā 


- Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Stephen Emmott, Maria Marino, Tim Faith, 11 September 2023.

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WalkMe is recognized as a Representative Vendor for DAPs.

WalkMe is recognized as a Representative Vendor for DAPs.

Gartner identifies five areas of importance to look at when evaluating a future-fit DAP vendor:

  • ML & generative AI innovation
  • Process automation
  • Ease of use
  • Analytics capabilities
  • Governance and resourcing
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Generative AI expands the value of DAP.

Gartner predicts that by ā€œ2026, 40% of organizations will use generative AI supplied in their DAP platforms to automatically surface new workflows to employees.ā€

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Generative AI expands the value of DAP.