Conversation Intelligence Use Cases
Some companies believe that there aren’t enough use cases for conversation intelligence to be considered an effective business tool, but there are several ways it can be used to help teams be more effective in their jobs.
For Sales Leaders
Training newly hired employees in your sales organization is easier with the help of conversation intelligence software. Capturing and analyzing customer conversations helps identify specific questions, pain points, and other valuable data. Compared to shadowing sales reps, this is a more efficient way of monitoring their performance, with the ability to consolidate conversation insights from a sales rep across every call to help identify patterns.
For Sales Reps
Conversation intelligence platforms are a boon to sales managers and sales reps because it helps create better notes without interrupting the conversation or distracting the customer. The sales team is also provided a detailed summary of relevant points, with the option to add more information to make notes more comprehensive.
For Product and Marketing Teams
Product and marketing teams need to know what customers want and how they want to get them. Conversation intelligence gives these teams the ability to search conversation data for specific key words or phrases so they don’t need to listen to each sales call to get the data they need.
For Ramping Up and Coaching Sales Reps
If you’re managing a team of sales reps, it becomes harder to shadow each of their calls as the team grows. What typically happens is you choose random sales reps to shadow and get data that’s not 100% accurate. Conversation intelligence helps you be on top of what’s happening by having access to the data you need whenever you need it.