Digital Adoption Manager

What Does a Digital Adoption Manager Do?

Digital adoption managers drive and oversee an organization’s digital strategy, with a special focus on ensuring employees can use digital investments to the fullest capability. When a company adopts new software or technology, there will inevitably be a great deal of change. With that change comes several new challenges, such as:

• Software training for existing employees
• Onboarding new hires
• Implementing new business processes
• Achieving buy-in and a smooth transition
• Ensuring the success of digital investments

Digital adoption managers tackle these challenges, drive adoption, and measure their success. This role is a relatively new one in many businesses, so job duties may vary from company to company. In general, however, the manager’s job functions include:

• Managing and measuring the execution of digital adoption programs
• Working with organization stakeholders to understand challenges to adoption
• Developing strategies for overcoming obstacles and weak points
• Measuring the ROI of digital adoption initiatives

Since each organization’s digital adoption manager may have a slightly different role, there is no specific skill set that defines this position. However, qualities to look for in a digital adoption manager include:

• A data-driven mindset
• Soft skills and the ability to coordinate with multiple departments
• Ability to think strategically and develop creative solutions to problems
• Ability to manage projects and people

Today, digital adoption managers frequently work with Digital Adoption Platforms (DAPs). These are software-agnostic platforms that can be layered on any other technology, facilitating software training and onboarding. Effective DAPs significantly streamline the adoption process, generating significant ROI and drastically reducing barriers to success. A DAP helps digital adoption managers safeguard usability and productivity among users.  

Introduction to the WalkMe Digital Adoption Manager